Demand
What kinds of guests have visited the destination until now? Which regions and countries did they come from? Which means of transportation did they use? What were their motives to travel? Which hotel category did they prefer to book? How long did they stay? How was the demand distributed, throughout the week and throughout the year? How is demand going to develop in the future? In connection to this analysis local hoteliers, economical associations, the regional development offices and the chamber of commerce are interviewed and statistics from the office of statistics are analyzed.

Supply
What kinds of hotels with how many beds existed until now and how did they develop in the past? Which opening periods did they have throughout the year?