Defining the local, and possibly the theme competition.

Inspection of the relevant hotels, examination and evaluation of the hotel’s location, extension of the area, building standard, atmosphere, quality of architecture, interior design and maintenance of the properties.

Analysis of the price level, the structure of supply, the estimated service quality and sales and marketing structure. Investigation of the degree of the hotel chain penetration.

Analysis of the new developments in hotel capacities in the foreseeable future and the resulting changes in the market situation.

Elaboration of a strengths-weaknesses-matrix.

Elaboration of a SWOT analysis, in order to point out the strengths, weaknesses, opportunities and threats of the project or object.

Creation of a positioning map